Today BMW launched its automobile subscription service Access by BMW.
Nashville, TN is the headquarters for the pilot program that will include two levels to choose from that allows unlimited switching of vehicles during any given 32-day membership cycle.
A $575 joining fee applies unless you are one of the lucky 50 to sign-up for the service first. Insurance, maintenance and roadside assistance are included in the membership fee that will be fulfilled by local dealerships.
The Legend tier chimes in at $2000/month and includes the following:
Sedans: 530e xDrive iPerformance and 540i xDrive 35i
SAVs: X5 xDrive 35i
Coupes/Convertibles: 440i Coupe, M2 Coupe, 440i Covertible
$3700/month moves you up to the BMW M tier including:
SAVs: X5M, X6M
Coupes/Convertibles: M4 Convertible
Ian Smith, CEO of BMW Group Financial Services USA and Region Americas stated, “As customers continue to explore the growing mobility market, service-related offerings are becoming more in demand. With Access by BMW, our members will enjoy the freedom of personal mobility with access across a broad range of our highly emotional vehicles” .
In addition he commented, “Subscription-based services are of emerging interest for our customers, and we’re excited to be offering a mobility service to meet their individual and evolving needs.”
Find out more at: AccessbyBMW.com