#CAS18 Solace—Part Two

Continuing with the great events available at the 2018 Chicago Auto Show…lets talk favorites.  Parents say they don’t have favorites, but the kids know different.  Identifying a favorite can be frustrating because “they all taste good”.  Your favorite vacation spot?  Usually the beach or the mountains…maybe even Chicago in the winter?  Nah…

Recalling favorites make certain times of our lives richer.  Premiere sponsor of the Chicago Auto Show, State Farm, is tapping in to those memories to bring attendees  to their interactive “State Farm Garage” exhibit.

Engrave your own custom key-chain.  Share your favorite memories of cars.  Snap a car photo of yourself and add it to a giant “mosaic” screen.  Favorites galore…thanks State Farm!

Finally, the Grand Concourse will be home to the State Farm “Here to Help Center” staffed with State Farm representatives available to answer questions as well.

Making the Chicago Auto Show as interactive as possible brings consumers out of the shadows and into the spotlight.  State Farm is following suit…it may just end up being one of your “favorite” stops!