Fiftieth birthdays can be fun, frustrating, fitful and/or fantastic. Subaru jumps to Fifty and Fabulous with their Anniversary Edition line in Heritage Blue unveiled at the Chicago Auto Show last week.
Thomas Doll, President and COO of Subaru of America, Inc. was the leader of the festivities that started with his keynote address at the Midwest Automotive Media Association‘s (MAMA) breakfast on day one of media days at the Chicago Auto Show.
Photo by Jules Stayton
MAMA President Jill Ciminillo offered the introductions as President and COO of Subaru of America, Inc. Thomas Doll took the podium. Doll outlined many of the points that have been key for Subaru.
Subaru’s successful 10 year run of overall sales increases is staggering given the mood of the market at times over that same span of years. Riding their high, they’ve given 50 new 2018 Subaru Crosstreks to Meals on Wheels that will aid in delivering over 53,000 meals to 3,700 seniors in 39 states. Crosstrek sales have lifted the numbers for Subaru as well as the Impreza.
Having reviewed both models in the past year, which are posted here on JulesOnWheelz.net, I can see why they’ve triumphed.
Subaru Impreza, Photo by Jules Stayton
Marketing campaigns drawing on emotions have been gold for Subaru. The “Love. It’s what makes a Subaru, a Subaru” focus and making pets part of the advertising, Doll revealed the three-row Ascent by bringing the ever popular canine family, the Barkleys, on stage with him for emphasis at the Los Angeles Auto Show. The Ascent will be built at the Lafayette, IN plant.
Not to be outdone in LA, Subaru revealed a lineup of Heritage Blue models all at once at the Chicago Auto Show. Darkness, spotlights, stars, sheets, oohs and ahhs flowed as the lights came up on Subaru’s sparkling diamonds.
Photos and video by Jules Stayton
According to Marilyn, “Diamonds are a girl’s best friend”.
Maybe turning 50 isn’t so bad after all…